Built by engineers who got tired of the request-a-quote-to-get-a-quote industry.
We ship hardware, build bespoke integrations, and actually answer our email.
The enterprise tracking platforms have a process: fill out a detailed intake form, talk to a regional sales rep, wait for a proposal from someone who's also selling to your competitor. That process exists because their pricing isn't a product — it's a negotiation. Multi-year contracts, hardware leases, support tiers, custom SLAs. The intake form is the price of admission to finding out what you'd pay.
That works fine if you're a procurement team. It's a headache if you're an operator who just needs a number.
The honest answer is: pricing is complicated. It depends on the number of assets, how often they report, how deep the data integration goes, what sensors are involved, and whether your installation is a simple plug-in or a professional calibration job with analog inputs wired to your equipment. All of those things move the number — and we'd rather explain that upfront than hide it behind a form.
Here's where we start.
Entry tier
Service Monitoring
$100 / asset · yr
Miles driven + engine hours
Maintenance thresholds you define
Notifications via email, SMS, or Slack
Or let an AI agent handle the scheduling
Self-serve — buy the device, plug it in, log in, and start tracking.
Sized for private fleets of 3–5 assets.
Priced for a CAN-enabled OBD tracker or a battery-mounted, IP-rated tracker.
Client installation.
Full platform
Full Fleet Intelligence
$500+ / asset · yr
Everything in Service Monitoring
Live map with real-time position
Location history + Time Machine
Geofences + location alerts
Multi-user access
API integrations
Full automation canvas
Self-serve — buy the device, plug it in, log in, and start tracking.
Sized for private fleets of 3–5 assets.
Priced for a CAN-enabled OBD tracker or a battery-mounted, IP-rated tracker.
Client installation.
Custom
Something Else Entirely
Let's figure it out.
BLE tracking
Bespoke signal processing
Embedded AI workflows
Edge-case fleet types
Larger fleets
Complex or integrated installs
Larger fleets, unusual hardware, weird problems. Email us and we'll tell you a number — not start a process.
or
How we got here
Built to solve one problem. Ready for everything else.
EQG started as an edge case. A construction operation needed to know not just where equipment was, but what it had done, accurate billable hours on site, and a robust maintenance system. Nothing on the market answered that without a dozen compromises. So we built it.
Then we kept going. Loaner fleet. Private fleets. Construction fleet. A skonkworks testbed that monitored door status and temperature across multiple chicken coops. The problems turned out to be remarkably similar regardless of what you're tracking or monitoring. We stopped caring about verticals and started building universals — tools instead of features. We didn't like trying to fit into the boxes provided by the existing options, so we built tools to build our own boxes. Now they're yours too.
Industry agnostic by design. Opinionated by experience. We probably do this better than the pros — and we're not shy about it.
Construction fleet
Where it started
Private fleet
Tested + validated
Loaner fleet
Tested + validated
Skonkworks testbed
Still running
Intelligence layer
The assistant knows your fleet.
Every page in the platform has a context-aware AI assistant. Not a help-doc chatbot — an assistant that can see what you're looking at, query live fleet state, and answer you with real data.
It knows that "Kelly's truck" means the F-250 assigned to Kelly, not just a vehicle ID. It knows that the excavator is currently at the Millbrook site, not just at a set of coordinates. Ask it what service is due this week and it pulls from your actual intervals. Tell it a workflow feels broken and it reads the node graph, names the disconnected wire, and tells you what to reconnect. This is not a roadmap item.
Screen awareness
The assistant sees what you're looking at — the actual live state of whatever you have open, not a static help article. It reads your data, not documentation about it.
Live
Fleet queries
"Where is Kelly's truck?" gets a real answer — the site name if it's inside a geofence, the nearest address if not, and how long ago it reported. Queried, not guessed.
Live
MCP connector
Your external AI tools can query your fleet directly via the Model Context Protocol. Set up a Grok loop that checks fuel levels twice a day and pipes the results into your own status report. Your AI, your data, your workflow — EQG just answers the questions.
Live
Agentic operations
Automated scheduling, anomaly response, proactive fleet ops. The AI stops answering questions and starts handling things.
Q3 / Q4 2026
Take it for a spin. Hit the Assistant button — ask it something about fleet management, integrations, or how the platform works. Sign in to try it against your actual fleet data.
Hardware
We go deep on one ecosystem.
We build on Teltonika exclusively — a deliberate choice, not a limitation. Teltonika makes the full stack: trackers, BLE sensors and beacons, CAN adapters, and expansion modules. Deep integration lets us do things a hardware-agnostic vendor can't, because we're not negotiating with seven SDK wrappers.
The hardware doesn't distinguish us. Their ecosystem is available to anyone willing to integrate it. What's ours is the bespoke configuration — the custom signal processing graph, the profile built for your specific equipment, the automation that fires when your threshold is crossed, not someone else's idea of what that threshold should be.
Teltonika hardware also acts as a gateway: many third-party accessories and expansion devices connect through it, which means adding new sensors or monitoring capabilities down the road doesn't require ripping anything out.
We chose Teltonika for a reason. They're one of the largest and most established GPS hardware manufacturers in the world — decades in the industry, genuine global support infrastructure, and a track record of backing good ideas in their infancy. When we were building something that didn't exist yet, they showed up. That relationship matters and it's reflected in how deeply we've integrated their platform.
CAN-enabled OBD tracker
Plugs into your OBD port. Reads native CAN bus data — speed, engine hours, fault codes — without additional sensors. Client installation: plug it in and go.
Battery-mounted, IP-rated tracker
Hardwired direct. Weatherproof. Works on equipment without an OBD port — trailers, attachments, generators, heavy machinery. Complex installs with analog inputs require professional calibration.
BLE sensors + beacons
Teltonika's BLE accessories — sensors, beacons, and third-party devices that pair through the tracker as a gateway. Expand what you monitor without replacing your hardware.
Something else?
First, we'll figure out if Teltonika can solve it — they usually can. If your hardware genuinely is the only solution, we'll work with you to integrate it into the platform.
From the field
Follow the build.
We're building this in the open — the platform, the hardware integrations, the weird edge cases. Come watch.
Have a fleet problem you want to crack. Tell us about it. We'll respond with a real answer — not a sales process. Managed service, custom integration, weird sensor requirement. Doesn't matter. We'll tell you if we can do it and what it costs.
Buy the hardware
Plug it in, configure it, done. Shop the hardware directly — OBD trackers, hardwired units, BLE sensors — without a conversation. If you need help getting set up, the platform assistant has you covered.